Most companies produce a couple of flashy videos—then wonder why engagement stalls and sales remain flat. Without a cohesive, multi-stage video plan, you’re missing out on capturing early-stage curiosity, educating mid-funnel prospects, and sealing deals with bottom-funnel proof. Don't get stuck with:
- Random Acts of Video: Disjointed clips that lack strategic placement.
- Lost Prospects: You never address their next set of questions or concerns as they move deeper into the funnel.
- Ineffective ROI: Time and budget go to waste on content that doesn’t convert.
Go from "Video" to "Strategic Video Marketing"
At LCM247 we’ve perfected a rock solid video marketing strategy that ensures that you connect with prospects month after month. From initial brand discovery to final purchase—finally video that produces ROI.
- Award-Winning Production Team
Decades of combined expertise in cinematic storytelling, drone shots, and behind-the-scenes brand narratives. - Strategic Marketing Alignment
We collaborate with your sales & marketing teams to ensure every video has a purpose and place in the buyer’s journey. - Data-Driven Optimization
Ongoing reviews let us refine the content so it resonates even more powerfully with your audience over time.
The StoryStack Full-Funnel Video Marketing Program
1.
Tell Your Brand Story
Company Overview Video
Thought Leadership
Vision of the Future
The Goal:
Create Brand Awareness
- Showcase your heritage, values and unique selling points in a cinematic style
- Position you as an industry leader and forward thinking
- Your WHY
Where You'll Use It:
- Homepage hero
- About Us
- YouTube
- Meta
- Trade show loops
2.
Educate & Engage
Product/Service Explanations
Process Walkthroughs
Behind the Scenes
Education Tips
How-Tos & FAQs
Build Credibility & Trust in Your Brand
- Demonstrate how offerings work and solve real problems
- Build trust by showing production standards
- Show a day in the life
- Innovations and breakthroughs
- Address common industry questions
- Establish your brand as a resource
Where You'll Use It:
- Product/Service pages
- Sales collateral
- YouTube
- Meta
- Sales Outreach Emails
- Marketing Email Drip Campaigns
3.
Social Proof and Call-to-Action
Customer Success Stories
Case Studies
“Why Us” Shorts
Clear Call-to-Action
“Commercial Shorts”
The Goal:
Encourage Commitment & Action
- Demonstrate how offerings work and solve real problems
- Build trust by showing production standards
- Show a day in the life
- Innovations and breakthroughs
- Address common industry questions
- Establish your brand as a resource
Where You'll Use It:
- Testimonial Pages
- Meta
- YouTube
- Tik-Tok
- Late Stage Email Drip Campaigns
- LinkedIn Retargeting Ads
- Meta/Google Retargeting
- Direct Sales Follow-up
The StoryStack Full-Funnel Video Marketing Program
1.
Tell Your Brand Story
Company Overview Video
Thought Leadership
Vision of the Future
The Goal:
Create Brand Awareness
- Showcase your heritage, values and unique selling points in a cinematic style
- Position you as an industry leader and forward thinking
- Your WHY
Where You'll Use It:
- Homepage hero
- About Us
- YouTube
- Meta
- Trade show loops
2.
Educate & Engage
Product/Service Explanations
Process Walkthroughs
Behind the Scenes
Education Tips
How-Tos & FAQs
The Goal:
Build Credibility & Trust in Your Brand
- Demonstrate how offerings work and solve real problems
- Build trust by showing production standards
- Show a day in the life
- Innovations and breakthroughs
- Address common industry questions
- Establish your brand as a resource
Where You'll Use It:
- Product/Service pages
- Sales collateral
- YouTube
- Meta
- Sales Outreach Emails
- Marketing Email Drip Campaigns
3.
Social Proof and Call-to-Action
Customer Success Stories
Case Studies
“Why Us” Shorts
Clear Call-to-Action
“Commercial Shorts”
The Goal:
Encourage Commitment & Action
- Demonstrate how offerings work and solve real problems
- Build trust by showing production standards
- Show a day in the life
- Innovations and breakthroughs
- Address common industry questions
- Establish your brand as a resource
Where You'll Use It:
- Testimonial Pages
- Meta
- YouTube
- Tik-Tok
- Late Stage Email Drip Campaigns
- LinkedIn Retargeting Ads
- Meta/Google Retargeting
- Direct Sales Follow-up
Professional Distribution Matters
Your video strategy is only as powerful as its distribution—and that’s where we excel. At LCM247, we don’t just create stunning content; we ensure it reaches the right audience at every stage of the funnel.
Whether through social platforms like TikTok, Instagram, and Facebook, or premium streaming services and OTT television, we’ve been mastering professional distribution long before it became an industry buzzword.
When you partner with us, you get more than great videos—you get a full-funnel strategy that drives awareness, engagement, and conversions where it matters most.
3 Steps to Video Marketing Success
Discover & Align
We kick off with a deep dive into your brand, goals, and audience. Together, we map out critical video milestones—ensuring your Top, Mid, and Bottom-of-Funnel needs are covered.
Produce & Distribute
Our in-house experts handle every step: scripting, filming, editing, and delivering professional videos tailored to each funnel stage. We’ll also guide you on distribution - social media channels, website hero sections, email drip campaigns, and more.
Optimize & Evolve
We analyze performance metrics—views, engagement, conversions—to refine the approach. If a certain brand anthem video is driving new leads, we’ll double down; if mid-funnel demos need more technical depth, we’ll adapt.
